The OrangeLine Online, Vol. 2 Issue 3
March 3, 2005
An electronic newsletter for alumni and friends of West Virginia Wesleyan College
www.wvwc.edu

Campaign Concludes with Record Total of $46.4 Million

The “Heart of West Virginia Wesleyan College: Enduring Values . . . Transforming Lives” comprehensive campaign has successfully concluded as the largest single fundraising effort in the College’s history.

During the campaign, West Virginia Wesleyan College raised $46.4 million from more than 8,000 donors, 45% above the College’s original goal. Eleven gifts over $1 million set a new record for fundraising. Prior to the campaign, only one gift over $1 million had been donated in the history of the College. “Significant commitments were very important to the final outcome with 17 donors giving 55% of the total campaign dollars,” expressed Wesleyan President William R. Haden. “However, it is noteworthy that many individuals supported this campaign. A total of $6.2 million was received from donors who contributed less than $10,000.” Alumni demonstrated their support with a 40% participation rate and faculty and staff exhibited their support with 224 donors giving over $800,000.

Wesleyan announced the successful end to the multi-year campaign on Tuesday, March 1, at the President’s Convocation. During the event, President Haden shared stories about a few of the special individuals who took the opportunity to make a difference for our College. President Haden remarked, “If I were to consider a title for our report this morning, the words “gratitude and success” would be appropriate. Both express the appreciation we have for our donors who have shown confidence in the College and its future.” The stories President Haden shared appear below:
  • The late Helen Hall, class of ’35, grew up across the street from campus. After attending Wesleyan, she taught business classes at Buckhannon-Upshur High School. Helen lived modestly indulging in occasional travel. She always stayed close to and informed about her alma mater. A few years before her death, she gave her family home to the College which now houses the College Communication office. When she passed away last year, the College was informed Helen left the majority of her estate to Wesleyan; totaling well over $1 million. Her legacy will assist students from Upshur County in pursuing a Wesleyan education.
  • Every month since the late 1980s, Dr. James Cox, class of 1940, and his wife Alma Tenney Cox, class of 1946, have sent a check to the College. These Ft. Worth, Texas residences have faithfully supported their alma mater to make available endowed scholarship funds for our students. They have lived modestly and shared generously. Over their lives, they have created a dozen scholarships to honor various members of their family. During this campaign the Cox’s monthly checks have created four separate endowed scholarships.
  • The College is fortunate to benefit from the lights on the soccer field because of the extraordinary efforts of men’s soccer coach Gavin Donaldson and his efforts to encourage alumni, soccer parents and local businesses and friends to provide the support. This was an effort by many that, in a short period of time, came together because of Gavin’s persistence.
  • There are many groups that have joined together to make a significant difference for the College. One of the first was the Emeritus Club. The members of this alumni group have the distinction of graduating at least 50 or more years ago. At the public campaign kick off in October of 2000, Emeritus Club members announced their commitment to raise $250,000 to name the lobby of the Virginia Thomas Law Center for the Performing Arts. Through the leadership and dedication of Harold Elmore, the Emeritus Club Coordinator, Club members have been encouraged and reminded of this commitment. The Emeritus Club is within $5,500 of securing this total.
  • Datha Smith and her late husband Gene spent many summer days on Wesleyan’s campus during the United Methodist Conference and Summer Youth Celebration. Much time was spent in Wesley Chapel over the years and these Fairmont natives understood how the Chapel was the symbolic heart of the College and the home of the Conference. Their son in-law and granddaughter both graduated from Wesleyan. In retirement, they moved to Vero Beach, FL, but remained close to their native home. To honor their United Methodist ties and personal connections to the College, the Smith’s chose to create a $250,000 endowment for maintenance of Wesley Chapel. This endowment makes Wesley Chapel only the second building on our campus to benefit from a permanent maintenance fund.
  • When the campaign video was created and various alumni were interviewed about their memories and connections to the College, trustee Al Moyé, Class of 1960, spoke about how his chemistry professor, Dr. John Wright ’48, made a difference in his life. Since that time, Al had talked on many occasions on how the College might honor Dr. Wright. In the late 1950s, Dr. Wright had returned to Wesleyan to teach after the death of long-time chemistry professor Nicholas Hyma. He ably came to fill the void and made sure that Wesleyan’s reputation for excellence in the sciences was maintained. Al reached out to his former classmates and encouraged a small group to help raise $250,000 to name a laboratory in the planned addition to Christopher Hall of Science. Al didn’t immediately go just to individuals who were already supporting the College. He contacted classmates who, in some cases, had never made a gift. Clearly, Al touched an important connection. Several significant pledges were made immediately. And, when Dr. Wright was alerted that his former students were honoring him in this way, he responded by asking how he could help. This group of early 1960s alumni has already raised over $78,000 toward their goal and they continue to involve and encourage other alumni to follow their footsteps and bring recognition to a teacher who made a difference in their lives.
  • Sisters Nelle McLaughlin and Kathryn McLaughlin grew up in Buckhannon and attended Wesleyan in the early 1920s to pursue teaching degrees. Nelle was a chemistry major (unique for her era of women) and Kathryn was seeking a degree in English. They graduated in 1923, moved to Pittsburgh and taught in their chosen disciplines for many years. The sisters spent many summers back in Buckhannon and maintained their interest in and their relationship with Wesleyan. Nelle and Kathryn chose ultimately to leave their estate of nearly $2 million to the College. Today, the Nelle V. and M. Kathryn McLaughlin Scholarship Fund provides annually six $15,000 scholarships for students studying chemistry or English.
  • Tom Dunn ’64, and his wife Carol Campbell Dunn ’63, made a commitment early in the campaign to name the lobby court of the Performing Arts Center. As time passed and it became clear a local fundraising effort was needed, Tom volunteered to lead that effort. Seeing an opportunity to involve the fraternities and sororities in the effort, Tom and Carol also turned over the lobby court for them to name. In addition they increased their personal gift commitment, naming the lighting in the new center. Tom has been instrumental in encouraging many individuals, as well as local and regional businesses, to support the Performing Arts Center. He continues to work to help us finish fundraising for the last $1 million needed to complete the building. The Alumni All Greek Council, with alumni representatives from each fraternity and sorority, committed to name the lobby court and raise $160,000 for the Performing Arts Center. Each organization is soliciting its own members to complete a portion of this pledge.
  • A few of our donors started out making a significant gift to the College and, by the end of the campaign, ended up making an extraordinary one. Alumnus Bill Norman ’60 falls into this category. As a member of the Board of Trustees, Bill committed early to establish an endowed scholarship with a $50,000 pledge. His interest was to support students who demonstrate high achievement or leadership skills and who would enhance and contribute to the diversity of West Virginia Wesleyan College. Special consideration would be given to minorities, out of state students, and individuals from non-traditional backgrounds. At the various Board meetings, campaign updates were given and a variety of gift options that donors were using were discussed. After learning that estate gifts could be counted toward the campaign total if the donor was at least 65 years old, Bill waited patiently until this birthday came to pass. On June 30, 2003, he phoned the Advancement Office to notify them that he had designated $1 million of his estate for the benefit of the College.
  • Supporting the College has been a long tradition for the Culpepper family. It began with alumni couple Olive and Ross Culpepper in the early 1930s and continues today through their son Marvin and his wife Elaine. Nine permanent scholarships have been established by the Culpeppers; five of them during this campaign by Marvin and Elaine. Their scholarships support international students, history, music, nursing, academic achievement and athletics. The Culpeppers also spread their support to ongoing activities and programs including the library, men’s and women’s basketball, men’s and women’s soccer, baseball, and music. Hundreds of books and material on the civil war and military history have been given to the library. The Culpepper name is truly a legacy of Wesleyan support.

During the campaign, $20.1 million was raised in endowed and current scholarships, $13.1 million for facilities, $7.2 million for the current unrestricted budget, $3.4 million for academic programs, $1 million for student life programs and $700,000 for technology.

“Through this campaign, our donors have established a momentum which has brought fundraising at Wesleyan to a new level,” stated Peggy J. Cooning, Vice President for Advancement. “We are very thankful to our alumni and friends who have been so faithful and generous with their support. By any measure, this has been a wonderfully successful capital campaign.” Cooning also expressed appreciation for the campaign’s steering committee chaired by alumnus William E. Watson ’58 of Wellsburg, WV, and the leadership of President Haden, as well as the efforts of the College’s advancement staff.

The College announced the “Heart of West Virginia Wesleyan College: Enduring Values . . . Transforming Lives” capital campaign in October 2000 as a $32 million effort. In the spring of 2002, campaign totals showed the endeavor to be one year ahead of projection. On the recommendation of the Campaign Steering Committee, the Board of Trustees approved increasing the overall goal to $40 million and extending the ending date from June 30, 2004 to December 31, 2004.


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