College Welcomes Valento as new Vice President for Enrollment Management

Thursday, July 18th, 2013

The small, private college setting is nothing new for Bernard “Bernie” Valento, West Virginia Wesleyan College’s new Vice President for Enrollment Management.  This brand new position will assist the College in advancing the Strategic Plan while focusing on enrollment and retention.

“I attended a small, private college and started my career at a small, private college as an admission counselor,” reflected Valento.  “Coming to Wesleyan is like returning home.”

Valento comes to West Virginia Wesleyan College from the State University of New York College at Brockport in Brockport, NY where he served as the Director of Undergraduate Admissions.  During his tenure at Brockport, Valento developed and implemented an extensive number of strategic enrollment initiatives that significantly increased overall enrollment, selectivity, and net revenue.

He has also held positions at Rochester Institute of Technology and Mercyhurst College, where he received his Bachelor of Arts in Organizational Resource Management: Marketing.  Valento also completed MBA coursework at Penn State University and holds a Master of Science degree in Career & Human Resource Development from the Rochester Institute of Technology.

With his official start date of June 24, Valento has already delved into the inner-workings of the Strategic Plan, a plan put into motion in 2012 that helps the College find a pathway to complete comprehensive goals for the institution.  Although a new Strategic Plan will not be formed until 2015, Valento is sure that if the current plan is followed, great success will come to the College.

“I am very impressed with the strong leadership and commitment I have seen from the administration, as well as the entire college community,” stated Valento.  “The Strategic Plan outlines a clear path to assuring the College has over 1,600 students by fall 2015.  I believe these goals are realistic, and we are headed in the right direction.  We want to focus on continuous improvement and enhancing, not necessarily re-inventing, the wheel.”

Valento believes the talents he brings to West Virginia Wesleyan College will complement the recent success the College has experienced.

“I feel comfortable here because my experiences at multiple institutions will enhance the good things already happening here,” commented Valento.  “We want to grow enrollment and maintain quality so we can fully realize our potential and vision as an institution.”

Valento’s position requires him to wear many hats, as enrollment management is just part of his duty.  His position also requires him to oversee admission, retention, financial aid, graduate admission, and shared marketing responsibilities.

Director of Admission John Waltz commented, “We are happy to have Bernie as part of our team.  Someone of his considerable experience and collaborative nature brings new ideas and ways to expand upon the excellent things the team has already done with a mind toward new ventures, fresh looks at processes and procedures, and the ability to affect things at the administrative levels with a mind on recruitment, retention, and new revenue sources.  I am excited to learn from him.”

Valento will be working directly with the Office of Admission, hoping to build upon the successful techniques they have honed for many years.

“As an enrollment professional, my philosophy has always been to deliver key messages through many vehicles, including print, electronic, web-based, online social media, and beyond,” stated Valento.  “We want to ensure that we reach out to our constituents in a manner in which they are comfortable receiving information.  At the same time, we need to remember the importance of building personal relationships.”