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WV Wesleyan College
Academic & Career Center
Buckhannon, WV 26201
(304) 473-8440
acc@wvwc.edu |
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Academic & Career Center
Cover Letters
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The Structure of an Effective Cover Letter
[NOTE: Refer to Tips For Writing an Effective Cover Letter before you begin.]
The Purpose
Recent
grads sometimes wonder if it is really necessary to bother writing the
brief letter accompanying the resume. In fact, this part of the application
process offers a valuable opportunity to score positive points with an
employer. The cover letter emphasizes the candidate's ability to write
correctly and persuasively, and to address a focused subject effectively
and eloquently. The cover letter is not a restatement of the content of
the resume in narrative form. A resume is an outline presentation of "what
you have done". A cover letter, on the other hand, should reflect "what
you have learned from what you have done", and how you intend to contribute
the benefits of your skills and experience to the employer.
However,
the goal of writing an effective cover letter is not a job offer.
The point of the cover letter is that its content, when considered together
with the resume, should be so interesting and so responsive to the open
position in question, that the employer decides to move your application
to the next step in the hiring process - an invitation to an employment
interview.
The Structure
Every cover
letter has three basic sections, each with its own separate goal. This
usually translates into a three-paragraph format. Often, however, a writer
offers enough material to justify adding additional paragraphs for ease
of reading and clarity of presentation.
Section I:
CAPTURE THE READER'S ATTENTION
- State
the purpose of the letter: a job, an internship, a summer position.
- Identify
the position and how you learned of it.
- Now is
the time to "name names" if this contact is a result of networking or
a personal referral.
Section II:
CREATE A DESIRE IN THE READER TO LEARN MORE ABOUT YOU
- This
is the power section - the make-you-or-break-you part of the
format.
- Demonstrate
your knowledge and understanding of the position.
- Project
an attitude of enthusiasm and excitement at the opportunity for
direct involvement in your field.
- Show
how your qualifications meet the position requirements and solve the
employer's problem (i.e., a gap in service provision).
- Highlight
your key credentials. (Sometimes a brief bulleted listing creates a
striking contrast in format.)
- Make
it clear that you identify with the profession and the employer,
which is much different from identifying with the position only.
Section III:
STIMULATE ACTION BY THE READER - NEXT STEPS
- Request
an interview.
- Indicate
the next step: "I will be in Atlanta during Spring break (or home
for Christmas vacation in late December) and would appreciate the opportunity
to view operations first-hand and discuss the position with you at that
time," or "I will call you the week of February 12-16 to see if you
might be interested in scheduling an interview," etc.
- If you
have not included your contact phone number(s) with your return address
at the top of the letter, then provide them here.
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