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Marketing


The B.S. Marketing degree will prepare students to be future marketing practitioners and managers.  In addition to the core business courses which includes BUSI-141 Principles of Marketing, marketing majors also take the following specialized courses:

  • BUSI-242 Advertising Management
  • BUSI-343 Consumer Behavior
  • BUSI-348 Marketing Research & Strategies
  • ART-141 Introduction to Design Software
  • ART-265 Website Development

And 3 of the following 1-credit seminar classes:

  • BUSI-145 Social Media
  • BUSI-146 Business-to-Business Marketing
  • BUSI-147 Global Marketing
  • BUSI-148 Event Marketing
  • BUSI-149 Personal Sales Management

Employment Outlook and Opportunities for Marketing Majors

In May 2018 from U.S. Bureau of Labor Statistics

  • Projected growth 8% from 2018 to 2028 (faster than the average for all occupations)
  • Advertising and promotions managers earned between $57,000 – $208,000
  • Marketing managers annual salary = $69,500 to $208,000

Types of jobs for a Marketing Major

  • Marketing Associate
  • Marketing Coordinator or Director
  • Marketing Consultant
  • Sales Assistant
  • Sales Representative
  • Sales Manager
  • Brand Manager
  • Social Media Associate Manager
  • Digital Marketing Associate Manager
  • Advertising Account Manager
  • Marketing Researcher Analyst

 

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