The B.S. Marketing degree will prepare students to be future marketing practitioners and managers.  In addition to the core business courses which includes BUSI-141 Principles of Marketing, marketing majors also take the following specialized courses:

• BUSI-242 Advertising Management
• BUSI-343 Consumer Behavior
• BUSI-348 Marketing Research & Strategies
• ART-141 Introduction to Design Software
• ART-265 Website Development

And 3 of the following 1-credit seminar classes:

• BUSI-145 Social Media
• BUSI-146 Business-to-Business Marketing
• BUSI-147 Global Marketing
• BUSI-148 Event Marketing
• BUSI-149 Personal Sales Management

Employment Outlook and Opportunities for Marketing Majors

In May 2018 from U.S. Bureau of Labor Statistics

• Projected growth 8% from 2018 to 2028 (faster than the average for all occupations)
• Advertising and promotions managers earned between $57,000 – $208,000
• Marketing managers annual salary = $69,500 to $208,000

Types of jobs for a Marketing Major

• Marketing Associate
• Marketing Coordinator or Director
• Marketing Consultant
• Sales Assistant
• Sales Representative
• Sales Manager
• Brand Manager
• Social Media Associate Manager
• Digital Marketing Associate Manager
• Advertising Account Manager
• Marketing Researcher Analyst

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