Marketing
The B.S. Marketing degree will prepare students to be future marketing practitioners and managers. In addition to the core business courses which includes BUSI-141 Principles of Marketing, marketing majors also take the following specialized courses:
- BUSI-242 Advertising Management
- BUSI-343 Consumer Behavior
- BUSI-348 Marketing Research & Strategies
- ART-141 Introduction to Design Software
- ART-265 Website Development
And 3 of the following 1-credit seminar classes:
- BUSI-145 Social Media
- BUSI-146 Business-to-Business Marketing
- BUSI-147 Global Marketing
- BUSI-148 Event Marketing
- BUSI-149 Personal Sales Management
Employment Outlook and Opportunities for Marketing Majors
In May 2018 from U.S. Bureau of Labor Statistics
- Projected growth 8% from 2018 to 2028 (faster than the average for all occupations)
- Advertising and promotions managers earned between $57,000 – $208,000
- Marketing managers annual salary = $69,500 to $208,000
Types of jobs for a Marketing Major
- Marketing Associate
- Marketing Coordinator or Director
- Marketing Consultant
- Sales Assistant
- Sales Representative
- Sales Manager
- Brand Manager
- Social Media Associate Manager
- Digital Marketing Associate Manager
- Advertising Account Manager
- Marketing Researcher Analyst
For more information, contact us here